MSC Cruises Scores Big with Super Bowl Debut

MSC Cruises Super Bowl Ad Highlights

MSC Cruises is making a bold splash this Super Bowl season with the debut of its first-ever commercial during Super Bowl LIX on February 9, 2025. The 60-second spot will showcase the brand’s flagship, MSC World America, set to launch in April 2025.

Key Highlights of the Super Bowl Ad

• The debut of the MSC World America: The 60-second ad will feature MSC's new flagship, MSC World America, which is set to launch in April 2025.
• Celebrity Appearance: The commercial will star two yet-to-be-revealed celebrities, adding a star-studded touch to the campaign.
• Marketing Campaign: This commercial will kick off a nationwide marketing campaign aimed at showcasing MSC Cruises’ unique offerings and positioning the brand as a fresh, exciting option for American travelers.

MSC World America: A Ship Built for North American Guests

The new campaign also highlights the arrival of MSC World America, the largest ship MSC Cruises has ever designed specifically for the North American market.

Here are some exciting details about the ship:

• Launch Date & Departures: MSC World America will begin its maiden voyage from Port Miami on April 12, 2025, offering 7-night Eastern and Western Caribbean cruises with stops at Ocean Cay MSC Marine Reserve.
• New Miami Terminal: MSC will celebrate the opening of its new terminal at PortMiami on April 9, 2025. The terminal will be the largest cruise terminal in the world, further solidifying MSC’s commitment to the U.S. market.
• Expanding to New Ports: Later in 2025, MSC will also begin offering cruises from Galveston, Texas, and plans to expand to Alaska in 2026.

What Sets MSC Apart

MSC Cruises is committed to providing a distinctive experience that sets it apart from other cruise lines.

The brand emphasizes:

• U.S. Market Commitment: MSC is basing its newest and most modern ships in U.S. homeports, such as Port Miami, to ensure convenience and accessibility for American travelers.
• Onboard Amenities: MSC World America features a variety of onboard amenities designed with American guests in mind, including:
• The MSC Yacht Club: A luxurious "ship within a ship" concept offering exclusive suites, butler service, and private bars, pools, and restaurants.
• Ocean Cay MSC Marine Reserve: A private Bahamian island offering pristine beaches and a variety of activities.

MSC World America’s Exciting Features

• Seven Different Districts: The ship will offer seven different districts, each catering to different traveler preferences, from relaxation to adventure.
• Dining and Entertainment: With 19 dining venues and 18 bars, including the exclusive Eataly restaurant, MSC World America will offer a world-class culinary experience.
• Family-Friendly Activities: The Harbour, a family-focused outdoor area, features a ropes course, water park, and over-water swing ride, making it perfect for all ages.
• The World Promenade & Galleria: The ship will feature a stunning outdoor World Promenade with shopping, dining, and entertainment, along with the 3-level World Galleria lined with bars, shops, and restaurants.
• Caribbean’s Largest MSC Yacht Club: Guests will have access to the largest MSC Yacht Club in the Caribbean, offering luxury and comfort throughout their journey.

Sustainability and Innovation

MSC World America will be a pioneer in environmental sustainability. Powered by LNG, a low-emissions fuel, the ship will significantly reduce greenhouse gases and nitrogen oxide emissions. The ship is designed with renewable energy in mind and will feature advanced waste management and water purification systems to minimize environmental impact.

About MSC Cruises

Headquartered in Geneva, Switzerland, MSC Cruises is the world's third-largest cruise line, known for its presence in Europe, South America, the Middle East, and Southern Africa, as well as its rapidly growing footprint in North America. The company’s fleet consists of 22 modern ships, with three new vessels set to be launched in the coming years. MSC Cruises operates in over 100 countries and welcomes guests from more than 180 nationalities on board.

With a commitment to achieving net-zero greenhouse gas emissions by 2050, MSC Cruises continues to push the boundaries of innovation, sustainability, and luxury in the cruise industry.

Final Words

MSC Cruises is making a bold statement with its Super Bowl commercial, heralding a new chapter in its commitment to the North American market. The debut of MSC World America, along with a nationwide marketing campaign, showcases the brand's dedication to offering unparalleled cruising experiences that seamlessly blend European style with American comfort. This is just the beginning for MSC Cruises as it continues to grow its presence in the U.S. and redefine what a cruise vacation can be.