HX Opts for All Inclusive Offerings

Later this year, HX Expeditions will be updating to a fully inclusive offering, as announced by Alex Delamere-White, the company’s chief commercial officer.
Delamere-White describes this strategy as “a bold move,” indicating that the new pricing strategy will cover nearly all aspects of the trip, thus streamlining the product and its promotion, particularly for customers in North America.
He mentioned that the complexity of expedition cruising both for consumers and business partners is a challenge, and this change aims to streamline the sales process.
He also highlighted that market studies revealed concerns among potential clients about unexpected fees associated with expedition cruising. Thus, moving to an all-inclusive format makes the offering clear and allows for better explanation of what the experience entails. As Delamere-White pointed out, “We are the market leader. We want to demystify the world of expedition cruising.”
The company aims to expand its presence in the North American market, aiming to make it their primary customer base. Sales for 2025 have already surpassed those of 2024, as noted by Delamere-White.

This increase is driven by the company’s Antarctica and Galapagos packages, which recently welcomed 100 travel partners. Moreover, Delamere-White revealed plans to engage with over 1,000 travel agents in North America within the first quarter.
“We’re working hard to tell our story and help the trade understand what HX is all about. People like the fact we have a premium look and feel to our brand. We want to be as easy as possible to do business with.”
Starting from October 2024, for guests booking with HX Expeditions, especially those heading to Antarctica & the Galápagos, the price will include:

• Daily activities such as hikes, local community visits, and educational talks.
• Full board dining with all meals, including select alcoholic beverages.
• Unlimited wine, beer, spirits, and cocktails throughout the day.
• Complimentary all-day access to coffee, tea, and soft drinks.
• Free Wi-Fi and included gratuities.
• Participation in interactive scientific program, access to the Science Centre, and related activities.
• Use of sauna, hot tubs, fitness room, etc.
• Professional photographs taken onboard.
• Opportunities to participate in local community and environmental projects through the Hurtigruten Foundation.
• Expedition gear and a reusable water bottle to take home.