Lavazza joins Princess Cruises as an official coffee partner

According to a press release from Princess Cruises, Lavazza is now the line’s Official Coffee Partner.

Guests at Princess Piazza’s legendary International Café enjoy their coffee as part of their morning ritual. As Princess Cruises strives to improve the guest experience with Lavazza, we are highlighting our Italian heritage.” said John Padgett, president of the company. Princess vacations are made even more special with our Lavazza partnership.”

With the launch of Lavazza offerings on Princess ships throughout the spring, guests can look forward to enjoying hot coffee options and convenient Ready-to-Drink cans.

As part of the partnership, Lavazza experts will collaborate with Princess executive chefs to create unique coffee-inspired dinners and recipes, educational sessions, tastings, food pairings, and samplers.

There will also be collaborations between the two brands on upcoming marketing campaigns, promotions, and events.

Lavazza Group vice president – head of marketing Americas Camille Vareille said, “We have been inspired by the way Princess Cruises creates memorable experiences for their guests, and feel a strong synergy between both brands in their commitment to quality, innovation and entertainment.” “We are thrilled to join the team and offer an elevated coffee program to a broader, international audience.”