MSC’s First Ever TV Commercial for ‘Super Bowl’ to be launched during the Game

MSC Cruises will begin airing their 60-second ad for the Super Bowl, beginning from 9th February this year.

Their ad will feature two celebrities onboard their upcoming flagship MSC World America. The cruise line so far has not revealed their names, keeping a surprise element to their upcoming debut ad.

The Ad is part of their nationwide marketing campaign, meant to create brand awareness for MSC’s unique cruise options.

It is a showcase of their commitment to the U.S. market and is a small part of their overall market strategy focussing on:

1. Their latest, most modern ships and an increasing list of homeports in the US region.
2. A plethora of onboard amenities on these ships with a ‘European Style and America comfort’ for American travelers
3. Their unique ‘MSC Yacht Club Concept’, offering a luxury ship-within-a-ship experience with upgraded suites, private butler services, and a private bar along with restaurant and pool facilities
4. Their private island destination – Ocean Cay MSC Marine Reserve- in The Bahamas, with amenity enhancements for early 2025.

Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA said, “Our message is clear: a cruise vacation with MSC Cruises goes far beyond traditional expectations.” She is looking forward to the ad for The ‘Big Game’ as it, “Provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.”