Costa Cruises Strengthens Organizational Structure

The organization structure of Costa Cruises has been expanded with changes that become effective on November 1, 2023.

Costa Cruises has appointed Roberto Alberti as senior vice president and chief corporate officer. Alberti reports directly to Mario Zanetti, Costa Cruises’ president.

Alberti will be responsible for leading the Finance, IT, Legal, Corporate Communication, and Government Relations functions at Costa. With more than 15 years experience at Costa, Alberti has held a variety of positions both in Italy and abroad. His role as Chief Commercial Officer in March 2021 included contributing to sales and marketing activities in the company’s various markets.

Additionally, Francesco Muglia will report directly to Zanetti as senior vice president of global marketing and sales. In addition to overseeing all marketing and sales activities in Costa’s different business areas, Muglia is also responsible for Costa’s international operations.

Francesco Muglia will report directly to Giovanna Loi, who will be Costa’s vice president of marketing and innovation.

We recently repositioned our brand thanks to the decisive and significant contribution of Francesco and Roberto. They have also gained a 360° perspective through their career at Costa, giving a strong boost to our marketing programs and sales activities in all markets through innovative and very successful initiatives,” said Zanetti. Toward a continuous improvement, we constantly face new commercial challenges aimed at achieving the total satisfaction of our guests. As a result of this new organizational structure, I am confident that we will achieve some important new successes.”