MSC Confirmed as Sponsor for Alpine Formula One Team

As per a recent press release, MSC Cruises has partnered with the Renault-owned BWT Alpine Formula One Team as a Premium Partner for 2025 and beyond.

As a global partner of Formula One, MSC has now increased its role in the sport, with its Brand to feature prominently on the 2025 Formula 1 car, the A525, which made it debut in 2024 season. It shall be unveiled at the F175 Launch today on Feb. 18, at the O2 Arena in London.

Pierfrancesco Vago, Executive Chairman MSC Cruises, announced: “Formula 1 continues to grow in popularity around the world and as a Global Partner we have achieved exceptional results, so it is only natural for us to further develop our presence at the world-class races by joining forces with a team. We are proud to announce our collaboration with BWT Alpine Formula One Team with a strong heritage and legacy and our shared values of innovation and team spirit will make for the perfect partnership.”

BWT Alpine Formula One Team’s Executive Advisor, Flavio Briatore confirmed the new partnership: “We are incredibly excited to announce our new partnership with MSC Cruises. It is an honor for BWT Alpine Formula One Team to welcome as one of its valued partners, MSC Cruises, who have already shown their commitment to the sport as partners of Formula 1. This collaboration brings together two dynamic industries, both driven by a passion for innovation, performance and excellence. We see many exciting synergies between the world of motorsport and luxury cruising, where precision, teamwork and delivering unforgettable moments are key elements. We truly look forward to working together with MSC cruises on many exciting projects, throughout the F1 season and beyond.”