MSC Foundation and UNWTO Launch Youth Lab on MSC Euribia

Onboard the MSC Euribia, the MSC Foundation and the UNTWO Foundation have launched the Next: A Sustainable Future for Next Generations Youth Lab and Program.

Based on the success of the first Global Youth Tourism Summit in Sorrento in 2022, the program will build on that success. MSC Cruises Youth Entertainment Division and UNWTO are extending the partnership to enable youth sustainability education and empowerment onboard the MSC Euribia, which was officially named in Copenhagen on May 5.

Daniela Picco, Executive Director of MSC Foundation, commented, “We are proud to build on the tremendous success of the Global Youth Tourism Summit in Sorrento by extending our partnership with UNWTO to support youth empowerment and sustainability education.”

Children and teenagers can engage in sustainability-focused activities on the new MSC Foundation Lab on MSC Euribia. As part of our new custom-designed program ‘Next: A Sustainable Future for Our Next Generations,’ young people will be empowered to learn, create, and express themselves while addressing key sustainability issues, such as marine conservation, climate change, and responsible tourism. With these activities, we hope to raise awareness of the challenges facing humanity and provide our next generation with the tools to make the world a better place.”

Located on the ship, the venue will be called MSC Foundation Lab and will feature a specially equipped room dedicated to creating a sustainable future with our young people.

The UNWTO-led program “Next: A Sustainable Future for Our Next Generations” will include two hours of daily activities on subjects such as ocean health, recycling, climate change, sustainable tourism, and social media. Young people are encouraged to learn, create, and express themselves in accordance with their interests and proposals for the future through these activities.

“MSC Cruises takes real note of the interests and preferences of the younger generations on its cruises, according to Matteo Mancini, Senior Manager Kids Entertainment. We also offered space and time to young people from all over the world during the Global Youth Tourism Summit last summer. In response to their request, we joined forces with Gen Z youth to develop a high-impact edutainment, creation, and sharing program that will generate concrete results. We are honored to partner with UNWTO in order to achieve this, bringing the latest information and powerful resources to the young people on our ships.”