Royal Caribbean Group has launched a new social media partner, Rallio, in honor of Travel Advisor Appreciation Month.

Through Rallio, travel advisors can access ready-to-use social media content created by Royal Caribbean’s in-house trade marketing team. The posts can be customized and shared across major social media platforms, helping travel partners increase their visibility.

This free tool also allows travel advisors to pre-schedule posts across all social channels.

Vicki Freed, Royal Caribbean International’s Senior Vice President of Sales and Trade Support and Services, emphasized the company’s appreciation for travel partners and their ongoing commitment to them by creation of lasting vacation memories for their clients.

“We remain committed to investing in our travel partner’s business success by providing the right combination of automated features and tools that help our travel partners deliver a more personalized, memorable, and impactful client experience. With Rallio, travel partners will have the full support of Royal Caribbean’s in-house marketing team to help take their social media presence, across all social platforms, and business to a whole new level. We’re excited to be on this journey with them.”

Starting May 8, travel partners can access Rallio via CruisingPower.com in the U.S. and Canada under Sales & Marketing > Social Media. Those who register in May are also eligible to win up to $500 for their Co-Op marketing spend.

Key features of the new platform include:

• FlexPay: Enables travel partners to schedule clients’ final payments with up to 10 automatic payments that can be arranged by date, amount, and payment method.
• Cruise Planner: Allows travel partners to browse and book both onshore and onboard experiences.
• Flight Finder: Helps travel partners modify flights, manage seat selections, arrange transfers, and more.